You are what you believe yourself to be

Why creatives need self-delusion.

Dec 6 • Paul Jun

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November 2025

Moving at the speed of culture: why brands can't be built like monoliths anymore

How do brands earn trust in the future in the age of AI? Can a brand really "own" an aesthetic, a color, an illustration style? How do brand teams…

Nov 23 • Paul Jun

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Product, brand, and marketing teams will collapse onto themselves. Here's what the future looks like.

Why can't marketing and design get along? Why aren't brand teams working with product? How does good creative work happen at scale? Some thoughts on the…

Nov 9 • Paul Jun

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September 2025

Start the next one tomorrow

One piece of timeless wisdom that will help you build your creative life.

Sep 6 • Paul Jun

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4

August 2025

The defense against slop and brainrot

What I am doing to prevent myself from stagnating and rotting.

Aug 9 • Paul Jun

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31

Learners will inherit the earth

The Luddite's warning. Learning how to learn. On AI and adapting to change.

Aug 3 • Paul Jun

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May 2025

Clear thinking

The quality of anything begins with the quality of our thoughts.

May 10 • Paul Jun

21

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April 2025

Frequency

The single word that defines my most fulfilling career moments, my most imaginative creative work, and the bonds that grew friendship.

Apr 28 • Paul Jun

6

December 2024

Return to fundamentals

Returning to basics is not a step backwards.

Dec 12, 2024 • Paul Jun

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December 2023

A Year of Things

Some wins, favorite photographs, good books, hearty essays, and what's next.

Dec 31, 2023 • Paul Jun

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Where is the next creative revolution?

Advertising invented the idea of "creative teams" in the 1950s. There's tension between design and marketing. Most startups don't know what to do in the…

Dec 20, 2023 • Paul Jun

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November 2023

To be creative, practice

I didn’t consider myself creative until my mid-twenties. I played sports my entire life and failed at school. What has helped me—and continues to—is to…

Nov 12, 2023 • Paul Jun

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