I appreciate your insight on this topic! Something I am grappling with myself as a brand designer trying to navigate the world of AI and how to integrate it into my workflows.
You stated in your article "In the near future, there will be agents who get it to 70% done. Sales decks. Social assets. Event booths. Brand designers will build tools that make the brand impossible to misrepresent." Who takes it the last 30%? is that still a designer's job? doesn't that still make them a service desk, but with a bit more authority because they built the tools to get it 70% there?
I should have been clearer here, thanks for calling that out.
The way I see it: people give inputs/context/data… the LLM does the middle to middle… the person verifies, validates, polishes.
I think the service desk perception is mainly this idea of a designer sitting behind a ticketing queue, getting a crumb, asked to turn it into a cookie, then put it into a channel—or hand it off to a marketer who then presses buttons.
In this model, I hope, people can go to a brand designer for judgment, refinement, and taste rather than treating them like a vending machine.
Another way I’ve seen my designers do it, for example, performance ads. A designer can spend time making the 10 best-in-class examples. We can use LLMs to explore variations. Then the designer can approve ones that feel strong, or different, or interesting. Rather than starting from scratch every time, they can simply tweak/polish it.
The truest of words. This is just gold.
appreciate you Ka!
I appreciate your insight on this topic! Something I am grappling with myself as a brand designer trying to navigate the world of AI and how to integrate it into my workflows.
You stated in your article "In the near future, there will be agents who get it to 70% done. Sales decks. Social assets. Event booths. Brand designers will build tools that make the brand impossible to misrepresent." Who takes it the last 30%? is that still a designer's job? doesn't that still make them a service desk, but with a bit more authority because they built the tools to get it 70% there?
Just curious your perspective.
Thanks Aerica.
I should have been clearer here, thanks for calling that out.
The way I see it: people give inputs/context/data… the LLM does the middle to middle… the person verifies, validates, polishes.
I think the service desk perception is mainly this idea of a designer sitting behind a ticketing queue, getting a crumb, asked to turn it into a cookie, then put it into a channel—or hand it off to a marketer who then presses buttons.
In this model, I hope, people can go to a brand designer for judgment, refinement, and taste rather than treating them like a vending machine.
Another way I’ve seen my designers do it, for example, performance ads. A designer can spend time making the 10 best-in-class examples. We can use LLMs to explore variations. Then the designer can approve ones that feel strong, or different, or interesting. Rather than starting from scratch every time, they can simply tweak/polish it.
I hope that helps! Let me know.
Thank you! I appreciate the response